How should I price this test in my practice?

Most practitioners use one of these models:

1. Standard markup model:

• Wholesale cost + 30-50% markup
• Example: $250 wholesale → $325-375 retail
• Straightforward, covers administrative time

2. Bundled interpretation model:

• Test + interpretation consult package
• Example: $400 (includes 30-45 min follow-up)
• Higher perceived value, better patient experience

3. Membership/program model:

• Test included in comprehensive gut health program
• Example: 3-month protocol ($1200) includes baseline + follow-up test
• Encourages retesting, improves outcomes tracking